Video Transcript:
Hey, this is Al Carmona with Useractiv websites. And today, I want to talk about web standards. Now web standards are just a certain way that makes it easier for most users to take a look at a website and navigate it and use it. Specifically, we’re going to talk about headers and footers today, and what the standards are for a header and footer as far as where you position certain elements and make it easier for the user that’s coming in, and having to figure out what it is that is on the website and how to use the website.
Because if you look at the majority of B2B websites, you’re going to see that they have basically the same thing in the header and in the footer, and that’s just as I said, for usability purposes, just to make things easier. So taking a look at a couple of websites. We’ve got Slack here, and Slack is a product that a lot of companies use, and this is the home page of their website. You’ve got this element right here, which is the logo, and then you’ve got a drop-down navigation here, and then the rest of the main navigation here in the header, a search button, and a call to action here to talk to sales or create a new workspace.
So this is a standard, a web standard header. If you take a look at Microsoft, they’re basically doing the same thing. You’ve got the logo here on the left corner, which links to the home page, you’ve got a menu here, and then you’ve got another menu, which is a full menu, along with a call-to-action, which is to sign in.
Now, if we take a look at the footer here at Slack, you could see that it’s got more links, so you could go ahead and explore and they’re categorized, you’ve got “Why Slack” and then all the links that go to explaining why you should choose a product, pricing resources, and company.
And this is kind of like a sub-footer here, along with the social media icons. Another standard of websites having the social media icons in the footer. Most people will look for those when scrolling through a website by going all the way to the bottom… To the footer.
Let’s see if Microsoft is doing that as well. It looks like they are not… They don’t really have that here. They do have it in the footer though, but a little bit higher up, if you see right here, that’s where they have the social media icons. So this is a little bit out of place in regards to web standards, usually you’ll find it here at the bottom, the way Slack has done it.
So that’s just a quick overview of web standards for what you should have in your B2B website as far as items in your header and in your footer. It’s all to make it easier for a user to be able to find navigation, find your logo, find important links and find social media links as well. And the call to action, it’s a great idea to put it up in the header.
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