Get Started

Uncategorized

What is Agentic SEO?

By: /

What is Agentic SEO?

Is Your Website Ready for Agentic AI Search?

By: /

What You’ll Learn in This Guide:

What is an AI Agent?

An AI Agent is a smart assistant, like ChatGPT, Perplexity, or Google AI Overviews, that searches the web, understands content, and provides direct answers instead of showing a list of links.

Unlike Google, AI Agents ask follow-up questions, personalize responses, and offer recommendations based on a user’s needs.

AI Agents will go beyond just reading websites

They’ll take action for users. Imagine asking an AI to book a flight, schedule an appointment, or order supplies without visiting multiple websites.

But for that to happen, websites must be structured so AI can understand and interact with them.

Why AI Search is Critical for Your Business

The Future of Search is Here

For years, Google has been the top way people find information. But search habits are rapidly shifting toward AI-driven search.

AI search is growing fast

Millions of users now turn to ChatGPT, Perplexity, and AI-powered search tools for instant answers instead of scrolling through Google.

If your website isn’t AI-friendly, you could be losing visibility and potential customers.

How AI Search Differs from Google Search

Traditional search engines like Google show a list of links and let users decide which to click.

AI Agents go further

They understand context, ask questions, and deliver the best answer.

This is a fundamental change in the way we use the internet.

Real-life example: The conversational approach

As an example of how this works, imagine that you’re shopping for clothes in a real-life store…

As you walk in, a store employee asks you:

  • “What type of clothing are you looking for?”
  • “What‘s your size?”
  • “What’s your favorite color?
  • “Your favorite style?”

The employee listens to your input, thinks about it for a moment, and says:

“Aha, I have a few suggestions that you might like. I’ll be right back with them.”

AI agents like ChatGPT behave in a very similar way, through conversation and context.

So what does this have to do with your website?

AI agents like ChatGPT don’t read websites like you or I, or any human does. 

They read code. And they’re a little picky about what they like to read.

Think about it, to find you the best answers, they have to go out and read tons of websites.

AI Agents have to understand:

  • What your business does
  • Who you sell to
  • What your products/services are
  • Where you’re located
  • Your business hours
  • How long you’ve been in business
  • If you’re trust worthy (social proof)

And if your website code doesn’t make it quick and easy for the agents, they end up guessing or leaving to find your competitor for more clarity.

UX for AI Agents

Just like UX (User experience) design makes it easier for real people viewing your website, optimizing your website code makes it much easier for AI agents to recommend your business.

Businesses that don’t adapt risk being invisible in AI-generated answers.

How to Check If Your Website is AI-Ready

Now that you know AI search is changing how people find businesses, it’s time to check if your website is ready for it.

The Website Grading System for AI Search

We use a score (0-100 points) to measure how AI-friendly your website is. Websites that score below 70 are at risk of being ignored by AI search engines.

The grading system is based on 5 key factors that AI search engines care about:

Factor What it Means Points
Does your site have Schema Markup?
Helps AI understand your business (most important factor).
 35%
Is the HTML clean, and easy-to-read?
AI agents prefer structured content.
 25%
Do you have a sitemap?
Makes it easy for AI to find your pages.
 20%
Is your website fast and mobile-friendly?
AI prioritizes fast, mobile-friendly sites.
 15%
Are your internal links structured well?
Helps AI navigate your site.
(Example: Blog posts linking to related services/products.)
 5%

*NOTE: If your site doesn’t pass the test, the next section will show you how to fix it—starting with the most critical, adding Schema Markup.

What Schema Markup Is and Why It’s Important

Now that you know Schema Markup is the most important factor in making your website AI-friendly, let’s break it down:

What is Schema Markup?

Schema Markup is special website code that helps AI Agents understand:

  • Who you are
  • What you do
  • Where you’re located
  • Your products/services
  • Your business hours & contact info

Think of it as labels on a storage box—without them, AI has to guess what’s inside. Schema eliminates guesswork and makes AI understand your website instantly.

A Quick History of Schema Markup

Schema Markup is a shared “dictionary” of structured data to help search engines better understand web content.

Schema.org was created in 2011 as a collaboration between Google, Microsoft, Yahoo, and Yandex.

Today, AI search engines rely on Schema more than ever.

Here’s a simple JSON-LD Schema code for a company:

This tells an AI Agent exactly what your business is, where to find it, and how to contact you.

Sample business website code for Schema Markup. JSON-LD


How to check if your site has Schema Markup:

Visit Google’s Schema Markup Validator and enter your website address.

Note: You can also use the validator to test for errors once your Schema has been added.

How to Add Schema Markup

Adding Schema requires technical expertise. Contrary to popular belief, it’s not always as simple as installing a plugin or copying and pasting code.

  • It needs to be customized to your business.
  • It must be error-free to be effective.
  • Mistakes can cause AI to ignore your website.

I specialize in Schema implementation so AI Agents can understand and recommend your business.

Let me handle it for you—so you don’t have to guess.

Final Takeaways and Next Steps

By now, you understand that search is changing fast, and AI-powered search engines are becoming a major player.

If your website isn’t ready for Agentic Search, you could lose valuable traffic and customers without realizing it.

Here’s a quick recap of what you learned:

  • AI search engines like ChatGPT are rapidly changing the way people find information.
  • How to check if your website is AI Search ready.
  • Having Schema Markup is the #1 factor so AI can read and use your content.
  • Agentic AI Search isn’t the future—it’s already here.

Websites that optimize now will lead. Let’s make sure yours is one of them…

Get a Free Website Evaluation

Find out if your website is Agentic AI Search ready—free!

  • I’ll analyze your site using The Website Grading System for AI Search.
  • You’ll get a detailed report with your score + recommended fixes.
  • It’s completely free—no catch.

Request a free evaluation! Email al (at) useractiv (dot) com