How to “Crack the Code” and transform your ERP website into a lead-generating machine…
By: Al Carmona
Marketing Director, Useractiv
ATTN: ERP MARKETING ROCKSTAR
Read on as top-level marketers reveal the #1 tip for success
Great website developers are in high demand right now. It can be difficult to find someone who’s experienced, accessible, on-time, and easy to work with.
But what if you could find a design & development partner that can help you achieve your goals, without the stress? This page will tell you exactly what to look for (and how to avoid any pitfalls in the process).
We asked our clients (ERP Marketing VPs & Marketing Directors) what they think is important when looking to hire a web design agency.
If you’re a marketer looking for a Web Designer that’ll deliver the goods (while making your life easier), then you’ll want to read every word of what comes next…
“They understand my business”
Many in the ERP business have learned that having deep industry expertise is a key to success. The same thing goes for your website provider.
You’ll want to choose someone who understands your industry and the challenges you face as a marketer.
Useractiv has been working with the ERP industry for the past 20 years. We understand your sales cycle, personas, content needs, and preferred marketing channels. Our ERP clients have seen 5-10x increases in traffic and conversions.
“Easy to edit page content”
The right developer will create your site in a no hassle way so that you (or anyone on your team) will be able to edit images, videos, text, CTAs, and links.
You’ll be able to make changes in a matter of minutes. No coding involved.
Imagine being in a meeting and the boss wants to change the content on a certain page. You can have those changes live before the meeting even ends!
“Webpages look amazing on all devices”
Your customers are going to be viewing your website on their monitor, laptop, tablet and phone. You can’t allow them to have a bad experience on any of those devices. They might head for the exit, never to be heard from again.
At Useractiv, we use a proprietary system to make sure your page looks great on all major devices & browsers. So you can be sure that your future and current customers are always seeing exactly what you want them to see.
Going from design to code:
What most developers get wrong…
Designers and developers are unique from one another. You see, designers are considered “right brain” people, whereas developers are usually “left brain” people. Right brain people tend to be more artistic and left brain people are more methodical, or logic-based.
It’s important to work with a developer partner that can bridge the gap between design and development. They should understand the language of design and the language of code.
How to guarantee a quick turnaround: Making sure your developer delivers on-time and on-budget
It’s important to share your goals, timelines, and budget with your development partner.
An experienced, professional developer will be honest with you, and tell you whether it’s realistic or not. They’ll suggest an estimated time frame and honor it.
Over time, you’ll build trust. Delays may occasionally happen on either side. But as long as things are getting done and moving at the right pace, you’ll know you’ve got someone good to work with in the long run.
Is your developer quick to respond (especially in an emergency)?
In today’s connected world, there’s no excuse for a vendor ghosting you.
For fast messaging, there’s Slack and Teams. And we’ve all got email on our phones. Everyone’s busy, even with all these communication tools. But if a developer values you as a customer, they’re always going to be listening for you so that they can respond quickly.
It all begins before you’re even a client. How quickly do they respond to your inquiry, RFP, or quote request?
If a developer isn’t timely in getting back to you during the sales process, there’s a good chance they won’t be responsive when you’re trying to get work done.
Remember, your website is your 24/7 salesperson. And it helps to have a developer who’s there for you as much as humanly possible to support your efforts.
“The #1 thing to look for in a developer”
I hear this from marketing directors all the time. Their ideal development partner understands exactly what needs to be done. They need very little direction. And your developer will ask the right questions if there are any doubts.
This understanding comes from experience. Building hundreds of websites over the years. Working with dozens of marketing professionals at many companies.
It’s extremely helpful to hire an agency with an ERP marketing background and a deep understanding of the ERP Sales Funnel.
How to secure a friendly pro…
Doesn’t it make your job easier when you find someone who’s professional, responsive, and friendly?
It’s important to keep in mind that this type of relationship is usually remote. So it’s always a good idea to have a quick chat before getting started with a web design & development partner.
If you have more questions about your website redesign, we’re happy to help. Schedule a chat with us.
Here’s what you get when you work with Useractiv:
- INDUSTRY EXPERTISE. Over 20 years working in the ERP space.
- Fast turnaround… delivered when promised
- On-budget
- SEO Optimized. We help you keep and improve your rankings.
- Easy to edit content (anyone on your team can do it)
- Great-looking, unique, professional design
- Works just like you want it to (functionality)
- Looks great on all devices (including mobile)
- Fast, friendly service and support
- Here’s the best part… We have a mindset for marketing, lead generation, and sales goals. We’re marketers just like you and have lots of experience in the ERP space. This type of developer is rare and can be a tremendous asset for you. We keep your marketing goals in mind as we’re building your custom website.
- Bonus: FREE tutorial videos. We’ll show you exactly how to edit the content on your pages. Our clients love these videos! It helps train your team members.
- Templates for Landing Pages, Website Pages, Email, and Blog.
Customer Testimonials
Listen to what Marketing Rockstars, just like you, have to say about Useractiv…
“Useractiv is wonderful to work with. We had a website project with some urgency. They hit all our deadlines and stayed within budget. Al Carmona was also very quick at communicating with me on questions and the project in general.”
Tiffany Mullin
Director of Marketing, AYTM
“Useractiv is great to work with. They presented us with design options via mockups before they got started. And once we agreed on a vision we wanted to pursue, they worked very quickly to make that vision a reality for us. They deliver on what they promised in the amount of time they said it would take. All-in-all a very positive experience.”
Karl Pawlewicz
Director of Demand Generation, Seamless Docs
“Useractiv helps me out with landing pages and they do a great job. Al Carmona is creative and adheres to all deadlines. I highly recommend him!”
Samantha Foley
Former VP of Marketing, Cenergistic
“Al is a fabulous web developer. We did a complete redesign for dvlnet.com on the HubSpot platform. He worked great with our branding team at Meyer Design. I would be happy to provide references.”
Mike Beck
Board Member, DVL Group, Inc.
“Al Carmona and the Useractiv team have been working with iNECTA for many years. All deliveries have been done in a timely manner and with the utmost professionalism. A solid pro to work with.”
Bjorgvin Gudmundsson
Sales Director, Inecta
“I highly recommend Al. He has done a fantastic job for us throughout the years and is an easy person to work with.”
Johannes Gudmundsson
CEO & Founder, Inecta
“Our team has worked with Useractiv on a number of projects big and small regarding our website – the overall design, optimization, and aesthetic changes. Al was always realistic about deadlines and had a perfect follow-through.”
Brittney Trahan
Digital Marketing & E-Commerce Manager, Vertimax
100% Risk-Free Guarantee
We want to make sure you’re 100% happy. We guarantee that your Website will look and work exactly as you’ve specified. We’ll provide a FREE walkthrough video of the functionality, so anyone on your team will be able to easily edit content on the page.
Make the decision right now to partner with Useractiv for your Website development needs
Let us handle the design & coding so you can be the ERP Marketing Rockstar at your company.
Schedule a free consultation
PS: Now’s the time to hire a Website Designer that provides fast turnarounds, pages that are easy to edit, and that look great on all devices. You’ll love our fast & friendly customer support. Space is limited due to high demand, contact us today.
Al Carmona
Marketing Director, Useractiv