#3 may seem EXTREME to you at first, but it’s actually easier than you think…
Authority marketing. You get it. People are more willing to take advice and do business with people they consider to be experts. If you’re a professional, LinkedIn is THE place to do that now.
These 8 tips will paint you as an authority and at the same time, grow your network.
#1 – Post something, TODAY
If you haven’t posted anything or haven’t posted in a while, just do it, now.
#2 – What should I post?
Be helpful. Think about your customers. What’s ONE problem they have (don’t overthink it)? Offer up 1 quick simple solution, based on your experience. Even if none of your customers see this, it shows your network that you’re knowledgeable about your job and that you’re a helping person.
#3 – How often should I post?
You’re a goal setter, right? So set a goal to post once a week, CONSISTENTLY. Try to make your content more engaging with each new post. Once you get good at posting engaging content and have your templates set, you can increase the frequency.
#4 – What type of content should I post?
Share posts (like this one) and add your $2M cents. That’s super easy. Next, you can write your own posts, as mentioned in #3. Start with just text if you’re not comfortable with producing graphics or videos. You can always get help for that as you gain more traction. If graphics and video are your thing, then use your skills!! Visual content can get 6X the engagement.
Lists (like this post) work wonders for starters.
#5 – Tag People
Who are your biggest cheerleaders in real life? Call them out to help you increase engagement and then reciprocate. Try to avoid the clique pitfall. Your post comments section should be welcoming for all who are respectful and positive, even if you don’t know them. Join them in the comments conversation.
#7 – Hashtags
Use hashtags for your posts. They help you get traffic from LinkedIn’s search algorithm. Follow hashtags in your industry and in your clients’ industries to engage in comment sections, share posts, and get ideas for your own posts.
#8 – Create a swipe file
If you want to get really good at marketing, you’ve got to understand copywriting. “Copy” writing. Yep, you copy posts and ads that GRAB your attention and take special note of the first few lines of text (the hook) and the post format. Put it in a Google Doc, or in a folder on your computer. Use your swipe file to create your own posts, tailored to your audience.
#9 – The LinkedIn First content strategy
You might consider this RADICAL, but it really makes sense when you think about it for a bit. Most people post an article on their blog, and then link it to a LinkedIn post. Try posting all your blog post text as a native LinkedIn post. LinkedIn doesn’t want people clicking on links that take people away from it. You’ll still want to go ahead and post that content on your blog as well. Don’t worry, Google does not penalize duplicate content.