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How design thinking helps you grow your brand

By: Al Carmona, B2B Digital Marketing Consultant / July 28, 2022

© Illustration by Al Carmona

Design Thinking is a secret weapon for many of the world’s most innovative companies, such as Apple, Starbucks, Nike, Airbnb, and Netflix.

Design Thinking allows them to better serve their customers’ needs and develop innovative products and processes that keep them #1 in their industry.

Take action on these 5 stages of Design Thinking to grow your business…

1 – Empathize
Research your users’ needs.

2- Define
What are their problems?

3- Ideate
Come up with ideas to solve those problems.

4- Prototype
Start to create solutions.

5 – Test
Try out your ideas with your users and measure your results.

Repeat steps 3-5 to optimize results.

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