Most of us have heard of SaaS (Software as a Service), but have you heard of Micro SaaS?
Micro SaaS are web and mobile apps developed for a handful of people as opposed to the mass market.
In fact, you can break the SaaS market down to 3 levels of focus, on a macro level. There are horizontal, vertical, and micro SaaS applications.
Google docs and Microsoft Office 365 are examples of horizontal SaaS, where the software is made for everyone and anyone that needs basic productivity tools.
Something like AirBnB is more vertically focused on travelers and hosts.
Then there’s micro SaaS, something like nomadlist.com, which focuses on a small niche. In this case, digital nomads.
Micro SaaS targets a small set of users (in the thousands), usually charging a lower fee (or free) and having limited, but specific problem-solving functionality.
So how can a Micro SaaS help me get more leads?
Gated content offers, where you ask for someone’s email address in return for a white paper or PDF, are becoming less effective.
Many start-up SaaS companies use a freemium model to get people in the sales pipeline. Offering limited functionality or a trial-period.
You can do the same by replacing your TOFU (top of funnel) offer with a simple micro SaaS.
Think of a simple problem that your prospects have, and build a basic web application that solves it. Anything that they do in Excel, specific to their industry or job, is a good starting point.
Building a micro SaaS is much easier to do these days thanks to no-code tools (we’ll get into that in future posts).